Author
Benjamin Pickard
Writing for the library, 2023–2025.
Most recent: 23 December 2025 · All contributors
Read on the blog · 5 min
FreeWin the New Year Rush Without Desperation Marketingopens blog.teambuildr.com in a new tab
Smart New Year gym marketing isn’t about more promos, it’s about timing and targeting. Learn 3 proven plays for current, former, and new clients.
Read on the blog · 4 min
FreeIf I Audited Your Gym, Here's What I'd Look Foropens blog.teambuildr.com in a new tab
Uncover the most common mistakes found in gym audits—like low pricing and poor marketing—and learn how to grow your fitness business effectively.
Read on the blog · 3 min
Free5 Gym Marketing & Sales Principlesopens blog.teambuildr.com in a new tab
Learn 5 essential gym marketing and sales strategies to attract more members, increase revenue, and build a strong local fitness brand in 2024 and beyond.
Read on the blog · 3 min
FreeGym Owners: 4 Game-Changing Sales Strategies You Need Nowopens blog.teambuildr.com in a new tab
For some gym owners, the selling part of the business is one of the most difficult. Get started with these 4 strategies to boost your sales game.
Read on the blog · 2 min
FreeThe 5 Most Common Gym Owner Mistakesopens blog.teambuildr.com in a new tab
Ben Pickard talks about the 5 most common mistakes a gym owner makes.
Read on the blog · 2 min
FreeThe Numbers You Really Need to Knowopens blog.teambuildr.com in a new tab
Ben Pickard from Business for Unicorns shows a simplified way to look at your gym's finances.
Read on the blog · 2 min
FreeHow to Know What to Charge at Your Gymopens blog.teambuildr.com in a new tab
Setting prices for your gym can be tricky, but very important. Coach Ben lays out things to consider when setting prices at your gym.
Read on the blog · 2 min
Free15 Traits of Successful Gym Ownersopens blog.teambuildr.com in a new tab
There are certain traits and characteristics that make a gym owner successful. Check out these 15 traits that every gym owner should strive for.
Read on the blog · 2 min
Free20 Ways to Get More Leads for Your Gymopens blog.teambuildr.com in a new tab
Obtaining leads can be a difficult task as a gym owner. Ben Pickard lays out 20 ways to get more leads through your doors.
Read on the blog · 5 min
Free3 Things I Wish I Knew When I Started My Gymopens blog.teambuildr.com in a new tab
Starting a gym can be difficult. Here are 3 tips to help you as you start your gym!
Read on the blog · 2 min
FreeAn Important Question to Ask Yourself As a Gym Owneropens blog.teambuildr.com in a new tab
Ben Pickard brings up an important question that every gym owner should ask themselves.
Read on the blog · 5 min
FreeGuide to Creating SOPs for Your Gymopens blog.teambuildr.com in a new tab
Sound standard operating procedures (SOPs) are critical for running a gym smoothly and keeping your team on the same page.
Read on the blog · 3 min
FreeFitness Business Systems Simplifiedopens blog.teambuildr.com in a new tab
Coming up with sound systems for your gym is critical. Ben Pickard from Business for Unicorns shares his tips on creating simple yet effective systems.
Read on the blog · 5 min
Free3 Lessons from Increasing Recurring Revenue by $10k+opens blog.teambuildr.com in a new tab
Learn 3 ways you can change your gym's or private facility's sales process to increase recurring revenue by 10k!