You Have Nothing To Sell

Stop Chasing Shiny Objects. Start Growing Your Gym.

In this session, former gym owner Trent Luecke and business coach Ken Andrukow (20+ years running gyms) have an honest conversation about why the basics — done consistently, without excitement are almost always the right answer. What we get into: ✅ Why shiny object syndrome in th

21 April 2026

Retention Isn't A System. It's A Standard.

In this video, former gym owner ,Trent Luecke, and experienced business owner and mentor, Ken Andrukow, sit down and discuss gym member retention. They discuss what member retention truly looks like and how to achieve it beyond the systems you have in place.

10 February 2026

If You Want to Be a Better Coach, Learn to Sellopens blog.teambuildr.com in a new tab

Coaches are burning out or leaving the field for financial reasons at an alarming rate. Dr. Sean Pastuch explains why sales may be the answer.

Dr. Sean Pastuch · 10 June 2021

Part 1: What I Got Right (and Wrong) as a Gym Owneropens blog.teambuildr.com in a new tab

A gym owner on building real member culture — from loaning out equipment during COVID to handling cliques and the one member dragging down the room.

Trent Luecke · 21 July 2026

Part 2: What I Got Right (and Wrong) as a Gym Owneropens blog.teambuildr.com in a new tab

A gym owner on building real member culture — from loaning out equipment during COVID to handling cliques and the one member dragging down the room.

Trent Luecke · 23 July 2026

Building A Framework For A Successful Year As A Gym Owner

A gym owner from St. Catharines, Ontario on setting up the business year: a bookkeeper you meet monthly, a CRM, shared SOPs, written values, an ideal client profile, and three to five goals broken into quarterly projects.