A Strength Coach's Guide to Side Hustles

They say that necessity is the mother of invention, and that proved to be true yet again. I’m talking about the birth of the side-hustle for strength coaches. If there was one good thing that came out of the pandemic, it was strength coaches shedding the misconception that creating additional streams of income made you a “sell out”. When COVID happened, we were all quickly reminded of the fragile ecosystem we choose to be a part of. Despite being a crucial part of the multi-billion dollar industry that is collegiate athletics, strength coaches across all divisions were furloughed, positions were eliminated, salaries were cut, and coaches came face to face with their own financial mortality. Being the resilient group that we are (I’d attribute it to the caffeine and adrenaline pumping through our veins), creative ways to generate a security blanket of additional revenue were born.

Since 2020, we’ve seen coaches build massive social followings, launch books and online products, create entirely online training programs and communities, share their expertise through consulting and keynote presentations, and even branch into completely unrelated fields such as real-estate and investing. The point here is that the conversation in strength and conditioning has changed. The stigma around discussing finances has been removed, and performance coaches are taking control of their financial futures. At TeamBuildr, we love to see these types of mentality shifts, and as always, we seek ways to support the community that has become our family. Whether you’re looking to make a couple extra bucks, or start the process of replacing your current income, we wanted to put together a resource to help. This e-book will serve to answer questions, show you options, and guide you on your side-hustle journey.

*Keep in mind that we are not lawyers or financial advisors, we are giving you anecdotal advice from people who have successfully launched side-hustles and, in some cases, careers outside of their primary role. Only you can decide what is best for you and we advise you to seek the help of professionals to make legal and financial decisions.

Section 1: Before You Start Your Side Hustle

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David Kitchen