How Lockeroom Earned 100 High-End Clients in 12 Months

So You Want to Open a Gym

A 49-page guide to opening a facility, written by coaches who did it. Eight chapters take you from finding your identity and picking a location through pricing, hiring, the shift from coaching to owning, and knowing when to grow.

Episode #29: Lockeroom's Growth Strategy

Raph Freeman and Lachlan Rowston on building Lockeroom, a private facility in Sydney for business executives, and its growth over its first year. How they designed everything around that one client, and the technology they use on the gym floor, including what has not worked.

Private Facility Summer Training That Delivers: Building More Explosive Athletesopens blog.teambuildr.com in a new tab

Discover how athletes at our private facility made explosive gains during summer training. Using force plates, sprint gates, and structured programming, we tracked real progress in CMJ height, power output, and linear speed from April to July.

Matrixx Ferreira · 14 August 2025

Money Never Sleeps: 3 Tips to Better Organize Private Facility Financesopens blog.teambuildr.com in a new tab

Performance coaches want to coach, but they must also be business owners. Coach Matrixx gives 3 tips to make your gym finances more organized so you can focus on your clients.

Matrixx Ferreira · 15 September 2022

If I Audited Your Gym, Here's What I'd Look Foropens blog.teambuildr.com in a new tab

Uncover the most common mistakes found in gym audits—like low pricing and poor marketing—and learn how to grow your fitness business effectively.

Benjamin Pickard · 29 July 2025

Building A Framework For A Successful Year As A Gym Owner

A gym owner from St. Catharines, Ontario on setting up the business year: a bookkeeper you meet monthly, a CRM, shared SOPs, written values, an ideal client profile, and three to five goals broken into quarterly projects.